I'm Alex, an award-winning writer and creative.
I've spent 15+ years writing for audiences of every kind, across sold-out Fringe shows, national magazines, and Fortune 500 boardrooms.
And I regret to inform you that I am not this Alexander Marcus.
Playwriting & Journalism
I love combining research and imagination. That's why creative writing has been a constant throughout my career, from journalism to playwriting.
Playwriting
I've been a theater fan since age five, and a playwright since a bit later than that. My work tends to be highly atmospheric and often takes place in real time, following ordinary people who find themselves in extraordinary situations.
Produced
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In Development
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Full scripts available on request.
Fellowships & Affiliations
Journalism & Criticism
I love to report a story from the real world — especially something strange or fun. My nonfiction on arts, pop culture, food, and city life has appeared in Slate, The A.V. Club, and a slew of alt weeklies, blogs, and local newspapers.
Selected Bylines
Brand & Experience Design
I've worked for a decade plus as a creative consultant, developing the words and experiences that make brands memorable. And I've been a hands-on entrepreneur, developing compelling experiences for my guests.
Selected Work
Southwest Airlines
Built a brand voice and story — packed with confidence, humor, and a whole lot of personality — to integrate with a visual refresh for America's most-loved airline.
Toys "R" Us & Babies "R" Us
Developed end-to-end brand voices for two beloved retailers, integrating verbal and visual design with an innovative retail experience.
Bronze Award, Best Brand Evolution · Transform Awards North America · 2019
Carnival Corporation
Owned messaging bible and led copywriting for transformative guest experience project, working closely with Disney veterans to deliver a seamless, innovative experience that generated 14B+ media impressions at launch.
Gold Award, Digital IoT · New York Design Awards (DRIVENxDESIGN) · 2018
World's Most Innovative Companies, #5 in Design · Fast Company · 2017
World's Most Innovative Companies, #9 in Travel · Fast Company · 2017
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Memorial Sloan Kettering Cancer Center
Spearheaded crisis communication campaign, working closely with the CMO, President, Chief Medical Officer, and Board of Directors to develop a strong yet simple narrative to carry through OOH, email, internal, and other channels.
Brands That Matter Award · Fast Company · 2021
Silver Award, Most Effective Media Plan · Campaign US Media Awards · 2021
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Gemini Pretzel
Founded a soft pretzel pop-up that originated the "Toronto-style" pretzel, owning the full build — strategy, brand, and guest experience — from scratch.
Additional Awards
Silver Award, Branding and Identity Systems · Graphic Design USA · 2025
Silver Award, Financial Services Print · Graphis Design Annual Awards · 2024
Branding & Identity Programs Award · Graphic Design USA Awards · 2023
Work Samples
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Live Performance
I discovered improv at the UCB in 2003 and I've been hooked ever since. With twenty-plus years of training and performance, I can weave a story out of just about anything and I'm comfortable speaking in front of just about anyone.
Performance Credits
New York, NY
Oakland, CA
Training & Education
New York, NY
Toronto, ON
Oakland, CA
Philadelphia, PA
About Me
I'm a Six Flags kid, who became a consultant and a playwright, who became the guy who wants to write your next favorite ride.
It all started with Thunder Run.
I'm a born-and-raised New Yorker, but when my dad's job brought us to Toronto, I took advantage of Canada's looser height requirements and tackled my first adult coaster at age two. It was love at first ride.
In the years since, I've obsessed over many more coasters — plus the speakers camouflaged as rocks at Walt Disney World, Poseidon's Fury at Universal's Islands of Adventure, and more immersive attractions across the globe.
Over those same years, I've worked as a management consultant, a creative consultant, and an entrepreneur — even interning at Six Flags along the way. And I've never stopped writing: plays, journalism, brand voices, and more.
Now I'm coming back to the industry I've loved since that first spin on Thunder Run. Here's hoping it'll be a great ride.
I am not this guy
That's right: there's another Alex Marcus out there.
If you look for me on the internet, you're about a million times more likely to come across Alexander Marcus, the German pop star.
You know, the one who has more than 10 million streams on "Hawaii Toast"?
Starred in Glanz & Gloria?
Is known for going everywhere with his signature plastic globe, Globi?
Seems like a great guy. Certainly a fellow creative spirit. But, for better or worse, he ain't this Alex Marcus.
Oh, my favorite song? I'd have to say "Papaya." Though I do also have a soft spot for "1, 2, 3."
I wonder what his favorite ride is at Europa Park....